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Storytelling Archives - DTK Coaching - Master Life's Work

Quoted in Forbes: storytelling techniques for creating a more powerful brand

By | As Seen On

“By nature, people hate being wrong or admitting failure. Ironically, listeners lean in to a storyteller when s/he shares a failure. It makes the storyteller, the speaker, the brand more human, more accessible. When the listener is engaged, share the learning that comes from the failure. Next comes the redemption: When faced with the same situation, a different action was taken.”

Branding is all about storytelling. This includes being authentic, building tension, sharing your failures and successes, and much more. If you don’t know what makes a good story, how can you create a brand that people notice?

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Quoted in Forbes: how can managers balance pushing a team for results while keeping them engaged?

By | As Seen On

Conduct Data-Driven Assessments: Balance comes from knowing what the team actually needs to focus on. That’s best identified through data-driven assessments rather than intuitive guesses or polling for consensus. The Team Diagnostic™ Assessment is a powerful tool measuring current team conditions so the manager can identify the critical levers to improve team performance so the team can sustain real, meaningful, lasting results. ”

Getting results shouldn’t mean diminished engagement. Setting deadlines for your employees is easy, but keeping them engaged along the way is the real difference between whether they’ll be burned out or hungry for more.

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