Coaches who are experts in their respective fields will find it easier to attract clients than those who haven’t yet established themselves as leading authorities in their space. However, expertise isn’t static—it’s something that must be nurtured to grow as trends and best practices come and go.
Follow Industry Credentialing Bodies And Disrupters
“Diversification is critical in staying abreast of an industry such as coaching, which is still emerging, rapidly expanding on a global level, and without licensure. To that end, I follow international credentialing bodies (such as the International Coaching Foundation and the European Mentoring and Coaching Council, both industry stalwarts) and disrupters (such as Michael Bungay Stanier, Rich Litvin, Dorie Clark, Whitney Johnson, David Goldsmith, David B. Peterson, Nir Eyal and others). I also attend events such as WBECS each year.”
