“A gimmick is talking about ‘work-life balance!’ Stop using that phrase now. Putting ‘work’ first is offensive to your people. Try creating work styles, spaces and policies that actually impact the lives of your employees. Help them create a life rhythm that improves their world, serves them and their families and helps them dream. An engaged, happy employee does better work for your company.”
Many companies today offer a smorgasbord of potential benefits, allowing employees to build customized packages that suit their needs. Rather than provide truly valuable advantages and support systems for their team members, other companies choose to rely on gimmicks to stand out and appeal to potential employees.