Mindset Mondays with DTK – Ep #081 — ​Irrational Exuberance​ Is a Strategy​The project that Tim Berners-Lee started in the late 80s finally came to a head in 1991. His birthing HTML spawned the World Wide Web … and the rest is history. The part of the story you don't know is kind of absurd: a mere 4 years after the Web began, two 30 year olds in Atlanta decided to launch an internet strategy & web development company … and neither of them even knew HTML!"Only he who attempts the absurd is capable of achieving the impossible." ​— Miguel de Unamuno​ Y Jugo​​On the bright side, Beth and I never gave a second thought to how impossible that idea might have seemed at the time. To borrow from Alan Greenspan, we were irrationally exuberant! We had to teach ​people what the internet ​was before we could sell them a website! Yet we were​ ​undeterred. And as soon as we got the first sale, I spent the next three days learning HTML so I could deliver our first site! (And then build our own?) Totally absurd beginning.​In a 2015 Inc.com article, I read that 96% of businesses fail in the first 10 years. Well, when I sold to Beth in 2009, our business had passed the 14 year mark. And it was only this past December when that company stopped taking on new clients, ​after ​23 years! The stats against that kind of longevity are staggering.​ Nigh on impossible. ​And yet …​What will you attempt that is absurd?

Posted by David Taylor-Klaus on Monday, August 26, 2019

Mindset Mondays with DTK – Ep #081 — ​Irrational Exuberance​ Is a Strategy

​The project that Tim Berners-Lee started in the late 80s finally came to a head in 1991. His birthing HTML spawned the World Wide Web … and the rest is history. The part of the story you don’t know is kind of absurd: a mere 4 years after the Web began, two 30 year olds in Atlanta decided to launch an internet strategy & web development company … and neither of them even knew HTML!

“Only he who attempts the absurd is capable of achieving the impossible.”
​— Miguel de Unamuno​ Y Jugo​

​On the bright side, Beth and I never gave a second thought to how impossible that idea might have seemed at the time. To borrow from Alan Greenspan, we were irrationally exuberant! We had to teach ​people what the internet ​was before we could sell them a website! Yet we were​ ​undeterred. And as soon as we got the first sale, I spent the next three days learning HTML so I could deliver our first site! (And then build our own?) Totally absurd beginning.

​In a 2015 Inc.com article, I read that 96% of businesses fail in the first 10 years. Well, when I sold to Beth in 2009, our business had passed the 14 year mark. And it was only this past December when that company stopped taking on new clients, ​after ​23 years! The stats against that kind of longevity are staggering.​ Nigh on impossible. ​And yet …

​What will you attempt that is absurd?

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