Know the difference between the Dip and a Hole. Read Seth Godin’s The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Before a pivot, it’s important to know whether you’re approaching/experiencing a natural part of the cycle (“the dip”) or facing a dead end. Knowing the difference is what makes pivoting/quitting a strategy rather than a tactic.”

Knowing when to stay the course and when to evolve is key to your business’s relevance in the current market. See how other members of Forbes Coaches Council suggest how to decide when it’s time to evolve.

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