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That Which Is Tolerated Becomes the New Norm: The first responsibility of the CEO is to set and communicate the vision/mission/values of the organization. That is how the bones of the culture are set. To carry through the metaphor, the meat on the bones is the team you curate. The nerves and blood vessels are the systems and processes you put in place. The skin is your product/service offering. Culture is what you breathe into the system.”

“Culture” is more than just a buzzword. If you’re a leader in today’s business world, you know culture is a driving force of success. But should you create culture intentionally or let it be an evolutionary process?

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