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DTK Blog: Master Life’s Work

Episode 191: It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.

By Mindset Mondays

Mindset Mondays with DTK – Ep #191 — Know Your Impact Wake Imagine for a moment a motor boat out in the water. The faster that boat goes, the larger its wake, the wave the boat produces as it moves. Out in open water, that’s likely not a problem. In a harbor tightly packed with…

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Episode 189: Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying ‘I will try again tomorrow’.

By Mindset Mondays

Mindset Mondays with DTK – Ep #189 — Four Simple Words Can Change a Life Back in May 2013, then-19 year old comedian & mental health activist Kevin Breel gave an incredibly raw and powerful TEDxTalk entitled “Confessions of a Depressed Comic” that spoke to me deeply. His willingness to say what seems like four…

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Forbes: 12 Mistakes Marketers Commonly Make In Corporate Social Ad Strategies

By As Seen On

Much of marketing comes down to a complex and creative science these days. With countless elements, directions, goals and possible eventualities for corporations to consider when creating a strategy to reach an audience via social media, even internal marketing teams with many years of expertise can make mistakes.

Not Hiring For The Skills You Need
“Hire for the skills you need to develop and execute a social ad strategy. Either outsource to an agency or bring the person in-house. Stop hacking. Hire for the skills you haven’t mastered!”

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Forbes: 14 Resources For Aspiring Entrepreneurs With Zero Business Experience

By As Seen On

Just because someone has a great business idea doesn’t mean they will know how to execute it. Many aspiring entrepreneurs lack a background in business and have no experience starting and running a company. Fortunately, there are a lot of resources available today to help guide inexperienced up-and-comers in the right direction.

The E-Myth Revisited (Michael E. Gerber)
“Any beginner entrepreneur should read The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber. In fact, I recommend this book to established entrepreneurs as well. The E-Myth Revisited teaches us how to build systems and processes into our companies as if we were going to franchise (even if we never will) so that the systems run the business and the people run the systems. This is the No. 1 one resource for avoiding or ending entrepreneurial burnout!”

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Forbes: 13 Ways To Maintain Long-Term Momentum With DEI Initiatives

By As Seen On

Companywide activities and events can be great ways to get everyone involved in diversity, equity and inclusion initiatives. While these events do spread awareness and can be helpful catalysts for change, as time goes by, employees can easily forget how to implement everything they learned.

Get Participants’ Buy-In During The Event
“Focusing on this after the event is too late! Ask the participants during the event or activity how they want to bring this forward, maintain momentum and measure the impact and effectiveness. Get them to create the structure and get their buy-in. Plan with them; don’t try and be prescriptive after the fact.”

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