DTK Blog: Master Life’s Work

Much of marketing comes down to a complex and creative science these days. With countless elements, directions, goals and possible eventualities for corporations to consider when creating a strategy to reach an audience via social media, even internal marketing teams with many years of expertise can make mistakes.

Not Hiring For The Skills You Need
“Hire for the skills you need to develop and execute a social ad strategy. Either outsource to an agency or bring the person in-house. Stop hacking. Hire for the skills you haven’t mastered!”

Just because someone has a great business idea doesn’t mean they will know how to execute it. Many aspiring entrepreneurs lack a background in business and have no experience starting and running a company. Fortunately, there are a lot of resources available today to help guide inexperienced up-and-comers in the right direction.

The E-Myth Revisited (Michael E. Gerber)
“Any beginner entrepreneur should read The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber. In fact, I recommend this book to established entrepreneurs as well. The E-Myth Revisited teaches us how to build systems and processes into our companies as if we were going to franchise (even if we never will) so that the systems run the business and the people run the systems. This is the No. 1 one resource for avoiding or ending entrepreneurial burnout!”