How To Launch A Business In An Unpredictable Economic Landscape

‘Test Fast And Cheaply To Find Market Fit Quickly’

You should fail fast and fail cheaply! In VUCA times, no leader, especially an entrepreneur, has time to go down long, extensive rabbit holes. You should iterate your offerings early and often. The only way to see what the market is responding to is to get your products or services into the marketplace. Sunk-cost fallacy (”I have sunk so much time and money into this, I can’t kill it now!”) will kill a company faster than the economy! – David Taylor-Klaus, MCC, CPCC, DTK Coaching“