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Much of marketing comes down to a complex and creative science these days. With countless elements, directions, goals and possible eventualities for corporations to consider when creating a strategy to reach an audience via social media, even internal marketing teams with many years of expertise can make mistakes.

Not Hiring For The Skills You Need
“Hire for the skills you need to develop and execute a social ad strategy. Either outsource to an agency or bring the person in-house. Stop hacking. Hire for the skills you haven’t mastered!”

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