Much of marketing comes down to a complex and creative science these days. With countless elements, directions, goals and possible eventualities for corporations to consider when creating a strategy to reach an audience via social media, even internal marketing teams with many years of expertise can make mistakes.
Not Hiring For The Skills You Need
“Hire for the skills you need to develop and execute a social ad strategy. Either outsource to an agency or bring the person in-house. Stop hacking. Hire for the skills you haven’t mastered!”
Just because someone has a great business idea doesn’t mean they will know how to execute it. Many aspiring entrepreneurs lack a background in business and have no experience starting and running a company. Fortunately, there are a lot of resources available today to help guide inexperienced up-and-comers in the right direction.
The E-Myth Revisited (Michael E. Gerber)
“Any beginner entrepreneur should read The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber. In fact, I recommend this book to established entrepreneurs as well. The E-Myth Revisited teaches us how to build systems and processes into our companies as if we were going to franchise (even if we never will) so that the systems run the business and the people run the systems. This is the No. 1 one resource for avoiding or ending entrepreneurial burnout!”
Companywide activities and events can be great ways to get everyone involved in diversity, equity and inclusion initiatives. While these events do spread awareness and can be helpful catalysts for change, as time goes by, employees can easily forget how to implement everything they learned.
Get Participants’ Buy-In During The Event
“Focusing on this after the event is too late! Ask the participants during the event or activity how they want to bring this forward, maintain momentum and measure the impact and effectiveness. Get them to create the structure and get their buy-in. Plan with them; don’t try and be prescriptive after the fact.”
Fantastic interview with Hussein Taleb of SuccessGrid Podcast. We delved into a ton of topics including;
- What is the REWIRE Framework?
- How to empower yourself in your world and now in other peoples’ dimensions?
- How do you sabotage yourself and how to prevent it?
- How to create conditions for success and things going to the right way for you
- How to turn negatives into positives
- Be less critical of yourself
- Prepare yourself for success
- Work-Life rhythm
- “We do not see the world as it is, we see the world as we are”
- “Be it until you become it”
“I keep three words at the top of my screen. It says REAL, NOT “RIGHT.” I think to translate that for the rest of the world, that’s not inside my head. But, man, it doesn’t have to be RIGHT, and there’s a reason the word RIGHT is in quotes. It doesn’t have to be RIGHT. It just has to be real. People spend a great deal of time, effort, energy and heart trying to do it right, trying to do what they should, living the should life sucks.”
In Season 2, Episode 28 of the Boss Uncaged Podcast, S.A. Grant sits down with Entrepreneur & Executive Coach Of DTK Coaching: David Taylor-Klaus. It’s one of the most profound deep dive into mindset, to date.
On this episode of the Find Calm Here Podcast, host Deb Schnell and I discuss the difference between being a Mighty Network Hosts or Mighty Network Manager, and how these roles are actionable and visionary, the importance of self-care as an entrepreneur, and other ways to find your calm. Tune in.